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Bloson is a social networking website intended for the everyday internet user. Visitors can join groups or make one of their own. Bloson also connects with Facebook to expand functionality and accessibility. New users are encouraged to sign up and share content or use Bloson as a way to reach out about a cause they would like others to recognize.

The current Bloson team spans hundreds of miles and many different people with different backgrounds. The main headquarters is located in Cambridge, Massachusetts with the development team based out of Coimbatore, India. CEO Antonio Marzo oversees Bloson with the assistance of COO Guillermo Puig, CTO Javier Otin and Creative Director Yasmina Moran. The mission of Bloson remains focused on causes and non-profit groups who are in need of a new way to get the word out about who they are, what they do and why they do it.

Bloson stands out because of its mission. The site is focused on helping out causes that visitors feel are important. A visitor can use Bloson to learn about new social networks and features, access content in a number of areas of interest and, by doing so, assist in supporting a cause. Bloson essentially provides an easy way and incentive for users to check out groups and content in the name of something they believe in or feel strongly about.

Bloson has an attractive gray, white and green color scheme complimented by friendly graphics that borderline on cute. Learning about the site is easy using the plainly marked bulleted lists or browsing through the easy to find navigation tabs at the top of the main page. A search feature is also offered on the first page so new and returning visitors can get started looking for content that interests them right away.

The registration process for Bloson is easy, although not entirely convenient for some users. In order to create an account, a new user is asked to sign into their Facebook account. Some may not have a Facebook profile while others may be reluctant to link to a site they are still learning about. By clicking the “login with Facebook” button (found at the top and middle of the main webpage) users are taken to Facebook where they are asked to enter their login details to be added to Bloson. New users who do not have a Facebook page can still create an account, as mentioned in the FAQ, however the process to do so is not readily apparent.

Bloson is not the type of application that would fair well if it charged a fee for account creation. In an effort to encourage new users to sign up and start earning points for causes, a user account is free to create. All features are made available and no premium account option is currently offered. Earning points is also free, generally done by accessing and reviewing content. The only exception to this is if users make a purchase through Bloson. Many retailers and services are offered through Bloson content. When an actual purchase is made, the user’s points are given a boost; however this is not a required practice.

The application tries to maximize the quality of every day internet viewing by giving users a way to help a cause through their online activity. No monetary investment is required, although purchases will increase points earned. Non-profit organizations can appreciate what Bloson has done to help them educate others through social networking and content on the internet.

• A massive music library with the ability to create play lists, share tracks with friends and discover new artists
• Streaming video clips of television shows and movies accessible 24 hours a day
• Product information and pricing as offered through popular retailers
• Wish list feature that allows users to create a list of products they want
• Facebook connectivity to access even more content for more point-earning potential

Bloson video

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